Burger Urge is excited to confirm the upcoming opening of its 32nd venue, set to launch in Wilsonton, Queensland in late September 2025. This will be the second Burger Urge restaurant in the greater Toowoomba region, following the success of the original Toowoomba venue—which first opened its doors in 2017 and has since become a much-loved local institution.
The new Wilsonton venue will be located in a flagship dining precinct alongside national and international food retailers, marking a strong presence for Burger Urge in this growing regional hub.
As with all Burger Urge venues, the Wilsonton location will bring its own unique twist to the brand’s bold identity. Themed after the cult classic film Empire Records, the venue will celebrate indie pop, vintage music, and throwback culture—creating an immersive, nostalgic dining experience that blends atmosphere with attitude.
“A second venue in this region speaks volumes about the strength of our brand and the quality of our Franchise Partners,” said Veronica Gravolin, Franchise Development Manager at Burger Urge. “The Franchise Partners opening Wilsonton are true locals with outstanding hospitality and business experience—but more importantly, they share our passion for great food, authentic connection, putting the community-first and having a good time. We’re thrilled to welcome them into the Burger Urge family.”
She added: “We receive over 1,000 franchise enquiries each year, but we’re highly selective. Above all, we’re looking for values alignment. Our best Franchise Partners are committed to creating exceptional guest experiences, becoming part of their communities, and ultimately growing thriving, multi-venue businesses that never lose their connection the local community.”
The decision to expand further into regional Queensland is part of Burger Urge’s broader growth strategy—targeting strong local markets where passionate Franchise Partners can make a real impact. Burger Urge is known not just for its gourmet burgers and creative restaurant themes, but for its unwavering focus on community, customer care, and old-school hospitality.
With its vibrant Empire Records-inspired interior, an experienced team of locals at the helm, and the same uncompromising quality that’s made Burger Urge a fan favourite across the country, Wilsonton is shaping up to be another standout venue in the Burger Urge network.
Stay tuned for the official launch date—and get ready, Wilsonton. It’s almost time to Save the Empire.
