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THE USA JOURNEY
Ultimate Burger Quest

20 years making burgers led to one dangerous question: What if the best is still out there?
America. 6 Cities. 1 Quest.
We're hunting down the undisputed heavyweights and bringing the winning recipes straight back to Australia.

Background
01 / The Campaign Story

AUTHENTICITY. DISCOVERY. PROOF.

We've touched down in America and are charging our way through the burger capitals of the States on the ULTIMATE burger hunt. City by city, we're inhaling, dissecting, obsessing over and meat-sweating our way through the greatest burgers in the country — then bringing the best bits home.

At the centre of the madness is Sean, our founder and resident burger fiend — sleeves up, sauce on shirt, notebook out, getting under the hood of the legendary recipes behind America's most iconic burgers.

From there, the good stuff goes straight back to Australia — rebuilt, stacked, sauced and put straight in your hungry little hands.

Watch the Mission
FIELD RESEARCH

DOCUMENTING
THE TRUTH

CONFIRMED
Polaroid
DOC // 042

Six Cities · Six Burgers · One Quest

THE MAP

Nashville

Now Live! Sept 2 — 30

Chasing the chaos of Nashville's Bad Luck Burger Club.

Hot, tropical trouble is here — with bad-luck energy stacked in every bite.

Order Now The Nashville Burger

Six Cities · One Quest

THE USA JOURNEY

Six iconic cities. Six unmistakable flavours. Two unlocked — and four more still to come as we bring each winning burger home.

02 / 06 Unlocked The Quest Continues
SOLD OUT
Completed

New York

1 July - 30 July 2026
THE NEW YORK

Drop 01 is done. Born in Hell's Kitchen, Fat Boys Burgers inspired our pastrami-loaded New York stack — a rich, salty, deli-style tribute to the city that knows how to do burgers with attitude. Thanks to everyone who got involved.

Watch the Video
The Nashville Burger
ACTIVE

Nashville

2 September - 30 September 2026
THE NASHVILLE

Chasing the chaos of Nashville's Bad Luck Burger Club. Hot, tropical trouble is here — with bad-luck energy stacked in every bite.

Order Now
LOCKED

Las Vegas

LOCKED DESTINATION

Another city. Another burger worth chasing.

LOCKED

New Orleans

LOCKED DESTINATION

Another city. Another burger worth chasing.

LOCKED

Austin

LOCKED DESTINATION

Another city. Another burger worth chasing.

LOCKED

Los Angeles

LOCKED DESTINATION

Another city. Another burger worth chasing.

Nashville Background
Stop 02 // Nashville

The Quest rolls into Music City

NASHVILLE
36.1627° N, 86.7816° W
Now Serving
Drop .02
DROP 02 // NASH
The Nashville Burger

Second Stop: Nashville.

Created out of a little bad luck in Nashville, Bad Luck Burger Club was founded by Andy Atkins and Cody Driggers after the pandemic brought the music industry to a halt. What started as two mates messing around with flat-top griddles quickly became a local obsession, with their seriously good smash burgers popping up at bars and breweries across the city.

Their Island Boi Burger inspired our Nashville stack, bringing together juicy beef, smoky bacon, sweet pineapple, American cheese and sticky teriyaki on a soft potato bun. Salty, smoky, sweet and sticky all at once, an unexpected combination to get your mouth juices flowin'. Big flavour, a little bit outrageous, and very Nashville.

The Build Specifications
Sweet Pineapple Juicy Beef Patty Smoky Bacon American Cheese Sticky Teriyaki Soft Potato Bun
USA

JOIN THE
JOURNEY.

ORDER DROP 02: NASHVILLE
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