Order Online
THE USA JOURNEY
Ultimate Burger Quest

20 years making burgers led to one dangerous question: What if the best is still out there?
America. 6 Cities. 1 Quest.
We're hunting down the undisputed heavyweights and bringing the winning recipes straight back to Australia.

Background
01 / The Campaign Story

AUTHENTICITY. DISCOVERY. PROOF.

We've touched down in America and are charging our way through the burger capitals of the States on the ULTIMATE burger hunt. City by city, we're inhaling, dissecting, obsessing over and meat-sweating our way through the greatest burgers in the country — then bringing the best bits home.

At the centre of the madness is Sean, our founder and resident burger fiend — sleeves up, sauce on shirt, notebook out, getting under the hood of the legendary recipes behind America's most iconic burgers.

From there, the good stuff goes straight back to Australia — rebuilt, stacked, sauced and put straight in your hungry little hands.

Watch the Mission
FIELD RESEARCH

DOCUMENTING
THE TRUTH

CONFIRMED
Polaroid
DOC // 042

Six Cities · Six Burgers · One Quest

THE MAP

New York

Now Live! July 1 — 31

Born in Hell's Kitchen, Fat Boys Burgers is the local New York burger joint known for big, charbroiled burgers, bold sauces and proper late-night comfort food. Their pastrami-loaded burger helped inspire our New York stack — a rich, salty, deli-style tribute to the city that knows how to do burgers with attitude.

Order Now New York

Six Cities · One Quest

THE USA JOURNEY

Six iconic cities. Six unmistakable flavours. One unlocked — and five more still to come as we bring each winning burger home.

01 / 06 Unlocked The Quest Continues
ACTIVE

New York

1 July - 30 July 2026
THE NEW YORK

Born in Hell's Kitchen, Fat Boys Burgers is the local New York burger joint known for big, charbroiled burgers, bold sauces and proper late-night comfort food. Their pastrami-loaded burger helped inspire our New York stack — a rich, salty, deli-style tribute to the city that knows how to do burgers with attitude.

Watch the Video
COMING SOON

Nashville

NEXT STOP: COMING SOON

The Quest continues.

LOCKED

Las Vegas

LOCKED DESTINATION

Another city. Another burger worth chasing.

LOCKED

New Orleans

LOCKED DESTINATION

Another city. Another burger worth chasing.

LOCKED

Austin

LOCKED DESTINATION

Another city. Another burger worth chasing.

LOCKED

Los Angeles

LOCKED DESTINATION

Another city. Another burger worth chasing.

New York Background
Stop 01 // New York

The USA Journey begins here

NEW YORK
40.7128° N, 74.0060° W
Now Serving
Drop .01
DROP 01 // NYC
The Authentic New York Pastrami Burger

First Stop: New York.

Born in Hell's Kitchen, Fat Boys Burgers is the local New York burger joint founded by brothers Alla and Naz Saleh, alongside their brother-in-law Ahmed Mohsen. Growing up in the family deli business, the team built Fat Boys around neighbourhood comfort food — big charbroiled burgers, stacked toppings, bold sauces, loaded fries and late-night flavour.

Their pastrami-loaded burger inspired our own New York stack, bringing together the best bits of a classic NYC deli in burger form. Think salty pastrami, grilled onion, American cheese, pickles and special sauce — rich, savoury, messy in all the right ways, and jam-packed with proper New York attitude.

The Build Specifications
Premium Pastrami Smashed Beef Patty American Cheese Dill Pickles Grilled Onion
USA

JOIN THE
JOURNEY.

ORDER DROP 01: NEW YORK
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram